What every leader needs to know to leverage the future


Get your organization ready for tomorrow by understanding the PEOPLE shaping it today.

Matt Thornhill and John Martin, founders of SIR's Institute for Tomorrow think tank, help leaders in organizations and communities learn what's coming and what to do about it today. For over 50 years SIR has researched and studied the key trends that are shaping the future. And the people who will make it happen.

Now, we teach leaders how to become futurists themselves, by sharing our data-driven insights via keynote speeches, workshops, and training events around the world.

Formerly, our think tank was called the Boomer Project, then GenerationsMatter.  Those generational insights are available and part of the Institute for Tomorrow.

Recent speaking and consulting clients:


Event Planners: We are willing to promote your event and help drive attendance. Take a look:


Our keynote presentations change organizations and communities for the better.