UNDERSTANDING TOMORROW REQUIRES NAVIGATION
SIR's Institute for Tomorrow (IFT) helps companies, nonprofits, government agencies, associations, and communities better understand the impact of the generations on the future. That includes Millennials, Gen Xers, Boomers, and the next generation coming, called Gen Z for now.
More than that, the IFT provides consulting services on mapping the future. We help organizations and communities plan for the future by mapping the trends impacting tomorrow, how the generations impact those trends, and what it means you should be doing today.
Our tool is the TOMORROW Map. It provides insights on what's coming for an industry or community, shares the implications of trends, and presents opportunities ahead.
The TOMORROW Map is our proprietary look at the demographic and cultural trends impacting an organization, industry, or community. This graphic document helps clients understand the relevant issues and provides guidance on how to plan accordingly.