Change is inevitable, but to profit from it you need to understand that PEOPLE will shape the future.

SIR's Institute for Tomorrow think tank is dedicated to helping organizations and communities learn what's coming and what to do about it today. For over 50 years SIR has researched and studied the key trends that will shape tomorrow. And the people who will make tomorrow happen.

Now, we share our data-driven insights via keynote speeches, workshops, and training events for organizations and communities across the world who want to win tomorrow.


Looking for Boomer Project or GenerationsMatter? You found us. Our generational insights are available and part of our new brand identity.


Past speaking and consulting clients: