You want an expert who can motivate the audience to action.

Meet Matt Thornhill and John Martin.  First, these guys have the bona fides: Matt and John have started and run two think tanks focused on generations: the Boomer Project and GenerationsMatter. Now they operate SIR's Institute for Tomorrow. In addition, John runs SIR, one of the nation's oldest market research firms and a top-notch strategic consultancy.

Matt is one of the most engaging keynote speakers I have ever seen, and I’m in the business of hiring great keynote speakers. He informs and entertains. Matt spoke for 45 minutes and I can’t recall in over a decade of similar events, seeing a more engaged audience. I recommend Matt with no reservations.”
— Kevin Silard, National Governors Association

As researchers and communicators, both know how to interpret data into meaningful implications. That means you get fact-based assessments of the trends that matter, not opinion and conjecture.

It's no wonder they have been interviewed for pieces about generations and the future by NBC Nightly News, CBS Evening News, MSNBC, NPR, the New York Times, the Wall Street Journal, the Los Angeles Times, Bloomberg's Businessweek, Barron's, and countless others.

They deliver customized keynote presentations that map out tomorrow for your audience. They don’t provide pie-in-the-sky predictions about the future; they help you develop practical plans for tomorrow.


Matt and John have presented at company events for Walmart, Google, Circle K, Lowe’s Home Improvement, Verizon, Hershey’s, General Mills, Wells Fargo, and Humana.

They are regulars at national conferences and events for the National Governors Association, National Association of Development Organizations, Social Security Administration, Travel Association of America, National Association of Convenience Stores, Million Dollar Round Table, and NASA.

They delighted audiences in Norway, Denmark, Brazil, Spain, Canada, and Panama.

Here's a partial list of where they have spoken:


Every week either Matt or John are on the road presenting to audiences and earning rave reviews. Either one is available to talk with you about your upcoming event and how they can structure a customized presentation to better prepare your audience for what's ahead.

Meet Matt and John and watch them in action.

Or, learn about how we work with speaking clients.